Choosing a domain name for your future site is an essential part of the whole marketing campaign. Why it is so? Well, cause it may influence many crucial parameters, including traffic volumes, CTR, search engine ranking and brand recognition. Let’s take a closer look on it.
Why is the right domain name so important?
Imagine that you’re an ordinary web user. What is one of the first things you see on search engine result page? It’s the domain name, of course. If it looks bad, no one will click and you’ll lose a lot of traffic. It’s not so important in mobile (visitors often don’t see the full name), but for desktops it’s more than crucial. A good domain name has a chance to become a brand and it’s not wise to lose such a possibility.
One more reason why it’s so important to create a good domain name is that it affects SEO in some way. The era of “exact match” has gone, but individual keywords in the name still do their job.
Step by step registration process
The first thing to do here is to check whether the name you’ve created is free. There are several online registrar tools like GoDaddy you can use to do that. Now it’s time to select a top-level domain for the chosen name. They’re .com, .net, .org and .biz. Note that it’s crucial to pick only top-level ones. The last step is to decide how long your rights on the created domain will last. It can be from 1 to 10 years. The step length is one year here, so it can’t be year and a half, for example.
On this stage your domain is registered. The only thing left is to change DNS, which should be made to send the users to the right direction (to IP where the site is hosted). It also requires several steps. The first one is to go to the registrar you’ve used, log in and select DNS manager. Then choose DNS you want to change. Click on the appropriate option (change, use custom etc). At last, insert the new nameserver you want to use.
Don’t forget to update the name status
Remember that you buy a domain name not forever. After the usage period is over, you have to renew the domain name. Make it quick, cause it may become free for others if you hesitate for a long time. Some registrars have an automatic renew option. It seems to be very useful. All you need is to link a card to your account, so that you can be charged automatically.